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Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.

Agency: Serviceplan

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